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Liz McMillan

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News Item

QlikTech Deploys Salesforce CRM on the Cloud

Leading Business Intelligence company uses the Sales Cloud and the Service Cloud

Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today announced that QlikTech, the world's fastest-growing Business Intelligence (BI) company, is using Salesforce CRM for a real-time view of its customer and partner relationships. Salesforce CRM has delivered major operational improvements to enable QlikTech to scale with its rapidly growing workforce. With annual year-on-year growth of more than 50 percent, QlikTech has found Salesforce CRM to be a flexible, powerful solution that meets the changing needs of a fast-moving organization.

Using the Sales Cloud to manage its direct and indirect sales, and the Service Cloud to improve customer service, QlikTech has received immediate and significant operational improvements such as auditable approval procedures and transparent revenue forecasting.

"To sustain our continued growth, we needed a flexible, integrated partner and customer relationship management system. Many of our customers use our analytics product, QlikView, with Salesforce CRM and have praised it for its ease of use. The complementary nature of Salesforce CRM with the QlikView application - which we rely on internally - was key, along with the cloud computing deployment that allowed us to roll this out on a global basis in a limited timeframe," explained Joe Francis , Vice President of Global Sales Operations at QlikTech. "The best part is that Salesforce CRM is well aligned with QlikTech's philosophy of time to value and transparency. We were up and running in only 90 days and there were no hidden hardware or maintenance costs."

QlikTech's deployment of Salesforce CRM enables employees to manage relationships with 10,500 customers and more than 700 partners worldwide within one complete system which can scale and grow in conjunction with QlikTech.

Leveraging the Sales Cloud, QlikTech has been able to dramatically improve its lead generation and pipeline management, as well as responsiveness by putting up-to-date information at employee's fingertips, wherever they are. The flexibility of the cloud computing offering - providing access over any internet connection, as well as salesforce.com's mobile offering - was also critical in increasing the efficiency of QlikTech's workforce.

QlikTech has also been able to ensure the quality of its customer service operations remains consistent across the company by utilising the Service Cloud. The Service Cloud enables QlikTech to capture and record information from every customer, agent or partner conversation in a central knowledge base. The introduction of a customer portal and Salesforce Ideas to capture and process feedback quickly and efficiently ensures that QlikTech maps its future planning against genuine customer requirements.

QlikTech is one of the 55,400 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of January 31, 2009. Revenue and subscribers will be recognised as the service is delivered.

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