From the Associate Editor of Ulitzer New-Media Platform

Liz McMillan

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News Item

Start-up Breaks Apple's Grip on Digital Entertainment for iPhone

M3X Media Introduces Application that Permits Enjoying HD-Quality Movies, TV plus Music, Videos, Interactive Games

M3X Media, Inc. (www.mthreex.com), a digital entertainment, multimedia technology and services company, today announced the availability of a free Web-based application that transforms the popular Apple* iPhone mobile phone into a multimedia entertainment platform, unchained from Apple's iTunes online music store.

This breakthrough coincides with the launch of the limited public beta test of GruvMe, the first mobile service that brings together the most popular forms of digital entertainment onto one platform, regardless of device type or service provider. iPhone users can get this capability from the iPhone-optimized site www.gruvme.com.

M3X Media's optimized site for the iPhone and the new GruvMe service represent well-deserved freedom of choice for all consumers of digital entertainment," said Jim Devericks , M3X Media's chairman and CEO. Until now, Apple and the service providers have called the shots as to what consumers can view and listen to on their wireless devices and how much they pay for it."

The new GruvMe service puts in consumers' hands a music, video and gaming experience as well as a social networking service. It offers an ever-expanding library with millions of songs, thousands of videos and hundreds of games. In addition, full-length motion pictures as well as top cable TV programming will be available through the GruvMe service for viewing on an iPhone once the limited public beta is completed.

The GruvMe limited public beta is being conducted for two reasons: 1) to make certain all aspects of the service perform as expected; and, 2) consumers have the opportunity to offer suggestions to make the service as much to their liking as possible.

Consumers can opt for an all-you-can-eat monthly subscription of $9.95 for the core service of music, videos and games. Content can also be purchased. For example, all music titles are 99 cents each; videos and games will also be available for purchase. The pricing for the movies and TV content will be finalized soon.

Beyond providing anytime, anywhere digital entertainment, the GruvMe service is extremely flexible when it comes to device compatibility. "GruvMe is device and wireless carrier agnostic. We wouldn't dictate to any consumer which phone, smartphone or PDA s/he uses to enjoy our service," Devericks said. "As long as the device meets the basic technical specifications, it can become a GruvMe entertainment platform. Along with mobile devices, like the Apple iPhone, the GruvMe service will operate on PC- or Mac-based computers, iPods and other MP3 players and PS3 or Wii consoles."

M3X Media is working with Level 3 Communications, a leader in fiber-based communications services, to provide the nationwide content delivery network for the GruvMe service. It owns Destroy Entertainment, a top producer of interactive games, assuring the GruvMe service has exclusive gaming content. In addition, M3X Media holds numerous patents or pending patents associated with intellectual property utilized in the GruvMe service.

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