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Liz McMillan

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Citrix Online Innovates Web Conferencing

Citrix Online’s strategy addresses the strong growth potential for high definition and affordable audio conferencing services

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Citrix Online, the Web conferencing category growth leader and a division of Citrix Systems extends its market leadership by offering a range of audio conferencing services along with its Web conferencing suite. Business of all sizes can now experience a variety of high definition audio and Web conferencing services together. With this comprehensive offering, customers benefit from enhanced convenience, performance and affordability.

Through Citrix Online, customers can choose a standalone audio solution with HiDef Conferencing or HiDef Corporate, as well as integrated toll-free, toll-based audio or VoIP with Citrix GoToMeeting and Citrix GoToWebinar services. With the addition of an integrated toll-free option, participants in the same GoToMeeting session or GoToWebinar event can, for the first time, select the audio option that is best for their needs.

Citrix Online’s strategy addresses the strong growth potential for high definition and affordable audio conferencing services. According to Wainhouse Research, an independent firm that provides insight on the global markets for this sector, Citrix Online is well-positioned to meet the demand. “The market opportunity for Web and audio conferencing volume is approximately two times larger than the current one, providing ample opportunity for Citrix Online to accelerate its growth,” says Marc Beattie, managing partner and CSP practice manager. “The unattended audio conferencing category alone, which is where Citrix Online Audio focuses – is expected to surge – growing 93%, and almost doubling in volume between 2008 and 2013.”

“To meet the market potential and our customers’ needs for greater choice in audio conferencing technologies, we are bringing innovative solutions to market faster than anyone else,” said Ben Lilienthal, general manager of Citrix Online Audio, LLC. “Customers, who have long trusted Citrix Online for its innovative and reliable Web conferencing services, can also now experience the convenience of one-stop-shopping for audio conferencing that is unsurpassed in value for the richness and clarity of the audio communications. Through continuous innovation and close attention to customer needs, we are well-positioned to succeed in this market, which offers tremendous growth opportunities.”

After trying other vendors, Larry Blumberg & Associates, a hotel development and management services company, discovered Citrix Online’s all in one approach to Web and audio conferencing when they purchased HiDef Conferencing and GoToMeeting. “This convenient approach meets our need to deliver online meeting and conference calls to distributed teams with different requirements,” stated James Snellgrove, the firm’s director of financial analysis and risk management. “The convenience and simplicity of the products, coupled with the level of service, allows our company to operate more efficiently.”

HiDef Conferencing is distinguished by broadband capability that significantly enhances the quality of voice transmission compared to other audio conferencing providers. Users dialing into conference calls experience crystal clear, rich and natural audio that is more like a face-to-face meeting. HiDef Conferencing services combine simplicity with powerful functionality. Customers can easily conduct professional audio conferences without the need for expensive operator assistance.

Citrix Online Audio, LLC is a wholly owned subsidiary of Citrix Online, LLC, and is the provider of superior audio conferencing technologies, including HiDef Corporate and HiDef Conferencing. For more information about Citrix Online, GoToMeeting, GoToWebinar and HiDef Conferencing, visit www.citrixonline.com, www.gotomeeting.com, www.gotowebinar.com and https://www.hidefconferencing.com.

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