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Liz McMillan

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Biggest Online Shopping Store Uses Microsoft Silverlight 3 Technology

Comprehensive holiday shopping website one of the first to harness Silverlight 3 Technology

Consumer Electronics on Ulitzer

Holiday gift giving is now easier than ever with the just released website MyChristmasCatalog.com. This comprehensive website that's loaded with holiday entertainment and charm is one of the first to harness Microsoft's revolutionary Silverlight 3 technology. Fast and slick, MyChristmasCatalog.com by Fort Lauderdale-based Catalog Enterprises, Inc., helps you choose the most popular gifts at the lowest prices for every age and gender. With more than 18,000 products to choose from, including those from dozens of affiliate retailers like Macy's, Target, Radio Shack, Barnes & Noble and Walmart, the site is designed to be the handiest and most fun way to save time and money, and avoid crowded malls. What's more, ten percent of the Christmas gift proceeds will be used to purchase calling cards for active duty U.S. military troops to stay connected with their families.

"Our elves at MyChristmasCatalog.com, with the help of Mars Research & Marketing, have done an amazing job to find thousands of the most popular and unique gifts out there," said Jerrold Burden, site creator and Chairman of Catalog Enterprises. "If you don't have a clue about what to get your 11-year-old nephew for Christmas, just type in his age and select ‘Male', and you will find gifts in every price range that are sure to put a smile on his face."

To first access the site with it's brand new Microsoft technology, shoppers are offered a quick and free download that opens the door to an easy, user-friendly format they've probably never experienced. Once a gift is found, customers can click again to find the current lowest price among the affiliate retailers for that item before making their purchase online. "We worked hard to make a magical, mystical wonderland of holiday shopping all in one place by creating a truly unique and entertaining site for the whole family," said Burden. Not only can you shop on the site, but you can play a variety of online Christmas games, enjoy Christmas music, have animated Christmas stories read to you and your children, send free holiday e-mail cards, even check out photos of Manhattan's most famous retailer Christmas windows, and much more.

Catalog Enterprises was selected by Microsoft early this year as the fourth company in the nation to become a Microsoft Partner utilizing the new Silverlight 3 software to develop award-winning websites. Catalog Enterprises is cataloging the Internet with over 1,600 domain names all using the "My" and "Catalog" in the name as the branding image for its catalogs in the future with such names as "MyElectronicsCatalog," "MySportsCatalog," "MyCosmeticsCatalog," etc. The company's "MyCatalog" sites and its database of some 15-million products will offer Internet users an experience like no other, with the ability to shop, get information, find services and enjoy entertainment all in one place.

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