From the Associate Editor of Ulitzer New-Media Platform

Liz McMillan

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Exalead announced that RealTravel.com, a travel site that helps people plan trips with advice from other travelers, will use Exalead CloudView to deliver a 'smart' search-based application designed specifically for the travel industry.

Real Travel helps more than a million people plan trips each month with advice from other travelers provided in both hotel reviews and travel blogs. The Exalead-based solution will enable Real Travel users to evaluate their travel options against other peoples' experiences found on travel blogs. Semantic technology will be used to find travel experience blog posts that are relevant to people planning travel.

"We needed a powerful search solution that could scale with us and effectively integrate traditional travel data with unstructured web information," said Ken Leeder, Chief Executive Officer and Founder of Real Travel. "After a thorough review, our search and data architects concluded that a partnership with Exalead would enable us to accelerate our development efforts and provide travel shoppers with the rich information they need to plan their next trip."

"We are thrilled to be chosen by Real Travel to provide Exalead's CloudView Smart Search as the platform to deliver their customers a rich, highly relevant experience," said Paul Doscher, CEO of Exalead. "We see an emerging need to match highly customized bundled travel services to users depending on their real time needs thus, improving the value transaction for both the travel customer and supplier."

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