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Liz McMillan

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Pay-as-You-Grow Pricing for Citrix NetScaler

Citrix NetScaler Pay-as-You-Grow Pricing Gives Customers Unprecedented Licensing Flexibility

Citrix Virtualization on Ulitzer

Citrix Systems today announced the groundbreaking new “Pay-as-You-Grow” pricing for its Citrix NetScaler line of application acceleration, load balancing and web security appliances.

Most networking systems require expensive hardware replacements to expand capacity and functionality, which often forces customers to over provision and pay for more than they need at any given time. The new Pay-as-You-Grow pricing from Citrix breaks this dependency, enabling customers to buy only what they need today, knowing they can easily scale up their network as demand grows with a simple software license upgrade.

The flexible pricing applies to both high-performance NetScaler MPX hardware appliances as well as the new software-based NetScaler VPX virtual appliances. Instead of making purchase decisions based on unreliable traffic growth projections, NetScaler customers can now purchase a networking solution that meets near-term performance and capacity requirements, with the confidence that they can easily and quickly scale in the future without costly hardware replacements. The new licensing flexibility makes NetScaler an ideal complement to server virtualization, enabling customers to scale overall datacenter capacity in the most efficient way possible.

This same reliability upon scaling infrastructure applies in the enterprise, where traffic demands fluctuate continuously.

“Forecasting datacenter capacity requirements is a tricky proposition for any large company, especially as enterprise networking needs become more dynamic,” said Zeeshan Sabir, director of information technology at Qualcomm Incorporated. “Citrix NetScaler Pay-as-You-Grow pricing offers some compelling new cost efficiencies that can help simplify the hardware provisioning process.”

“With IT budget growth remaining constrained in the face of macroeconomic uncertainty, any development that will provide greater investment protection is welcomed by customers,” said Cindy Borovick, IDC. “Unlocking networking performance with a license upgrade takes a benefit once reserved for software products, and applies it to a strategic portion of the networking market.”

In addition to providing investment protection for enterprise customers, NetScaler Pay-as-You-Grow pricing is particularly well suited to cloud computing environments. It enables cloud providers to quickly and affordably expand their infrastructure as performance and capacity requirements dictate, without incurring the heavy fixed costs and service interruptions of hardware upgrades. The unique combination of high-performance Citrix NetScaler MPX hardware appliances and software-based NetScaler VPX virtual appliances enables cloud providers to build a highly flexible infrastructure that can meet the application delivery needs of a single cloud tenant while maximizing the performance and scalability of the entire infrastructure.

“Enterprise cloud deployments require solutions that align to both the financial and technology priorities of the CIO. As a result, we have engineered infrastructure management and hosting services that align with these economics and is a strategic reason why many enterprises and government agencies have chosen Carpathia Hosting,” said Jon Greaves, chief technology officer at Carpathia Hosting. “With Citrix NetScaler Pay-as-You-Grow, our customers can take advantage of Citrix investment protection as we offer elastic scaling of our complex application and network managed services with an on-demand, simple license upgrade. It is one of the key reasons why we chose Citrix NetScaler over other vendors.”

“The benefits of the NetScaler Pay-as-You-Grow pricing model are especially resonant in today’s challenging economic environment where investment protection is essential in managing tight IT budgets,” said Klaus Oestermann, group vice president and general manager of the NetScaler Product Group at Citrix. “The flexibility and seamless scalability with this adaptable licensing fundamentally changes how companies plan for network capacity and purchase application networking solutions.”

Cloud Expo 2010 East to Attract More Than 5,000 Delegates in New York City
SYS-CON Events announced today that the 5th International Cloud Computing Expo will take place April 19-20-21, 2010, at the Jacob Javits Convention Center in New York City.

The International Cloud Computing Conference & Expo series is the world's leading Cloud-focused event and is held three times a year, in New York, Silicon Valley and in Europe. Over 200 corporate sponsors and 10,000 industry professionals have participated in Cloud Computing Expo since its inception, more than all other Cloud-related events put together.

The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries.

4th International Cloud Computing Conference & Expo
At the 4th International Cloud Computing Conference & Expo, November 2-4, 2009, being held in the Santa Clara Convention Center, Santa Clara, CA, more than 50 sponsors and over 2,200 delegates will find out how cloud computing is transforming the way that enterprises everywhere build and deploy applications.

Now held three times a year -- in New York, Prague, and Santa Clara -- the Cloud Computing Conference & Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service. The event is co-located with our 7th International Virtualization Conference & Expo.

4th International Cloud Expo Keynotes in Santa Clara, CA
Cloud Computing Expo 2009 West keynotes, November 2-3, 2009, in the Santa Clara Convention Center, Santa Clara, CA, will be delivered by Richard Marcello, Unisys President of Systems & Technology; Shelton Shugar, Yahoo! SVP Cloud Computing; and Richard Sarwal, Oracle VP of Development for Enterprise Manager.

Delegate Registration Options
Cloud Computing Expo (www.CloudComputingExpo.com) delegates can pre-register for the conference online with $800 savings here: https://www3.sys-con.com/cloud1109/registernew.cfm

Sponsors and Exhibitors of the 4th Cloud Computing Expo
Sponsors and exhibitors of the upcoming 4th International Cloud Computing Conference & Expo (November 2-4, 2009, Santa Clara Convention Center, Santa Clara, CA) represent the leading technology providers of the Cloud Computing revolution, including:

Oracle (www.oracle.com / platinum sponsor)
Unisys (www.unisys.com / platinum sponsor)
Yahoo! (www.yahoo.com / platinum sponsor)
Adaptivity (www.adaptivity.com / gold sponsor)
Bycast (www.bycast.com / gold sponsor)
EMC (www.emc.com / gold sponsor)
Intel (www.intel.com / gold sponsor)
3Tera (www.3tera.com / silver sponsor)
Akamai (www.akamai.com / silver sponsor)
AppZero (www.appzero.com / silver sponsor)
Rackspace Cloud (www.rackspacecloud.com / silver sponsor)
CloudTest SOASTA (www.soasta.com / silver sponsor)
Objectivity (www.objectivity.com / silver sponsor)
Rhomobile (www.rhomobile.com / silver sponsor)
Stoneware (www.stone-ware.com / silver sponsor)
Sybase (www.sybase.com / silver sponsor)
CSS Corp (www.csscorp.com / bronze sponsor)
ExactTarget (www.exacttarget.com / bronze sponsor)
New Relic (www.newrelic.com / bronze sponsor)
ParaScale (www.parascale.com / bronze sponsor)
PerspecSys (www.perspecsys.com / bronze sponsor)
The Planet (www.theplanet.com / bronze sponsor)
RightScale (www.rightscale.com / bronze sponsor)
Switch and Data (www.switchanddata.com / bronze sponsor)
Vizioncore (www.vizioncore.com / bronze sponsor)
CloudSwitch (www.cloudswitch.com / bronze sponsor)
Tranxition (www.tranxition.com / bronze sponsor)
Altor Networks (www.altornetworks.com / exhibitor)
Dasher Technologies (www.dashertechnologies.com / exhibitor)
GoGrid (www.gogrid.com / exhibitor)
HP (www.hp.com / exhibitor)
Hubspan (www.hubspan.com / exhibitor)
IBM (www.ibm.com / exhibitor)
LSI (www.lsi.com / exhibitor)
M/Gateway (www.mgateway.com/ewd.htm / exhibitor)
NeoAccel (www.neoaccel.com / exhibitor)
Neustar (www.neustar.biz / exhibitor)
OpSource (www.opsource.net / exhibitor)
Ulitzer (www.ulitzer.com / new media sponsor)
Cloud Computing Journal (www.CloudComputingJournal.com)
SYS-CON.TV (www.sys-con.tv / media sponsor)
Zetta (www.zetta.net / exhibitor)

Sponsorship Opportunities
Sponsorship and Exhibit opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, by phone 201 802 3021.

SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event delivers the #1 i-technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers 24x7x365 through a comprehensive content stream at www.SYS-CON.com -- focused on 35 main subject areas, from Cloud Computing to Web Security -- interwoven with market leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), Cloud Expo Europe (www.CloudExpo-Europe.com) and now UlitzerLive! New Media Conference & Expo (www.UlitzerLive.com).

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