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Liz McMillan

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News Item

3Dconnexion Wins 2009 CRM Best Practices Award

Device uses technology originally developed for robotics and space exploration to serve needs of gamers, animation professionals

SugarCRM announced that 3Dconnexion, a SugarCRM customer who manufactures 3-D control devices, won this year’s CRM Best Practice Award at CRM Expo in Nuremberg, Germany.

3Dconnexion, a subsidiary of computing device manufacturer Logitech, won first prize in the CRM Launch category for its use of SugarCRM as a global customer management platform. 3Dconnexion is the third SugarCRM customer to win the CRM Best Practice Award. This is also the third award for Insignio, a German-based partner of SugarCRM, who managed the implementation for 3Dconnexion.

“This award is confirmation of the value SugarCRM delivers to its customers through best-in-class CRM capabilities and an incredible network of channel providers,” said Liz Smith, vice president of SugarCRM Europe. “SugarCRM congratulates 3Dconnexion for its innovative use of SugarCRM, and Insignio for winning its third CRM Best Practices award.”

3Dconnexion control devices use technology originally developed for robotics and space exploration to serve the needs of a wide variety of users, including gamers, students, animation professionals and product designers. Currently, its 3-D mice support more than 150 different CAD, DCC, AEC and GIS applications. 3Dconnexion is headquartered in Fremont, California. The company’s European headquarters are in Seefeld near Munich, and it has locations in 10 countries worldwide.

3Dconnexion’s existing CRM system was spread across multiple databases making it difficult for employees to consolidate, share and measure information. 3Dconnexion enlisted SugarCRM and Insignio to implement a single CRM platform that would consolidate core processes for online marketing, sales, services and reporting.

With aligned processes between multiple customer touch points and internal sales, marketing and support operations, 3Dconnexion’s can provide more responsive and engaging customer interactions. In addition, key integrations tie the CRM system into Google Maps, 3Dconnexion’s e-commerce platform and partner portal. The new CRM system currently serves employees in seven languages in Europe and the United States. The next phase of the implementation will serve employees in Japan.

“Implementing a truly comprehensive system for our country offices and organisational units is a genuine innovation that will greatly improve our efficiency,” said Raik Brauns, online marketing manager and CRM project leader at 3Dconnexion.

“This comprehensive project illustrates how important dynamic cooperation during the design stage is for effective implementation,” said Mirco Müller, CRM lead at Insignio. “The results have far exceeded our client’s expectations.”

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