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Liz McMillan

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News Item

Top Performing Vendors in CRM Suites Revealed

Aberdeen Provides Insight Into Value Delivered and Market Readiness of Leading CRM Suites

CRM News on Ulitzer

Aberdeen Group announced the top performing vendor rankings in its CRM Suites AXIS Report. Aberdeen's AXIS( is a report that provides a competitive intelligence perspective that allows organizations insight into the technology providers that helped leading companies achieve superior performance.

The research showcases which vendors enabled client success based on the value delivered and the ability of the vendor to support and service its clientele. According to John Pearson, VP Competitive Intelligence Products for Aberdeen, "The 32-page vendor assessment is based on two key dimensions: first, Aberdeen aggregated top performance of companies in the target marketplace based on 1114 primary surveys conducted typically over the past eighteen months; and second, Aberdeen conducts a vendor readiness assessment which includes evaluation of responses to a standardized vendor questionnaire, analyst briefings, public records and customer interviews."

The CRM Suites AXIS(TM) Report is authored by Ian Michiels, Research Director, Aberdeen. "In the continuing effort to meet current and future customer expectations, businesses are examining ways of unifying customer data collected at disparate locations of their organization, turning it into information and making it available to the organization at large," says Michiels. He explains, "Customer Relationship Management (CRM) solutions enable companies to accomplish this by controlling customer-centric information assets and processes." Michiels also states, "The goal of Aberdeen's AXIS report on CRM Suites is to educate end user organizations on the different solution providers and help facilitate an understanding and selection of CRM solutions."

According to Aberdeen's findings after evaluating 26 CRM vendors, the solution providers offering the best combined Value Delivered and Market Readiness scores include: Oracle/Siebel, Salesforce.com, SugarCRM and Microsoft Dynamics CRM.

Aberdeen Group's President Andrew Boyd reports that AXIS(TM) was developed in response to requests from Aberdeen's 2.5+ million business readers spanning 40 countries, including representation from 90% of the Fortune 1000. "Aberdeen's mission is clear as we take yet another step to educate businesses to action by providing them with relevant and timely information to make more informed decisions, understand efficient and effective ways of accomplishing a task, and maximize their ability to gain competitive ground," according to Boyd. "With AXIS(TM), Aberdeen provides a competitive intelligence perspective that allows organizations to understand their peers' experience with various service and product providers, and to determine which are best positioned to help them achieve their goals."

According to Lauren McCollem, Director of Marketing for Dimensional Insight, "The approach that Aberdeen has taken here is truly unique and exceptionally valuable to the marketplace." With this new research in hand, technology solution providers will be able to refresh their product roadmaps to reflect market successes and business user demands, and educate their market on how solutions impact customers' business results.

A copy of The CRM Suite AXIS Report can be obtained here.

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